CIRCULAR OF THE DIRECTOR GENERAL OF CUSTOMS AND EXCISE
No. SE-19/BC/2010

CONCERNING
CONFIRMATION ABOUT MANDATORY LABELLING OF IMPORTED FOOD AND BEVERAGE PRODUCTS

THE DIRECTOR GENERAL OF CUSTOMS AND EXCISE,
October 6, 2010

To:

• 1. Heads of Main Service Offices
• 2. Heads of Customs and Excise Service and Control Offices
• in all over Indonesia

According to Letter of the Minister of Industry of the Republic of Indonesia No. 525/M-IND/9/2010 dated September 15, 2010 concerning Increase of Import of Food and Beverage Products in First Semester of 2010 and their entrance to Indonesian customs area not accompanied with Indonesian language label, we would like to inform you on the following matters:

1. Pursuant to Law No. 7 of 1996 concerning Food and Government Regulation No. 69 of 199 concerning Food Label and Advertisement, it is stated that any person producing or importing packaged food to Indonesian territory to be traded shall be obliged to stick label on and or in the food packaging by using Indonesian language, Arabic numerals, and Latin letters that shall state information about:

• a. name of product;
• b. list of names of ingredients used;
• c. net weight or volume;
• d. name and address of the party who produces or imports food to Indonesian territory;
• e. expiry date, month, and year.

2. For the implementation of the above regulations, Head of the Indonesian Drug and Food Control Agency issued Decree No. HK.00.05.52.4321 of 2003 concerning General Guidelines on Labelling of Food Products and Circular Letter No. HK.05.01.1.52.09.10.8502 dated September 1, 2010 to Producers/Importers/Distributors to re-confirm about the application of regulations on food label.

3. In observance of the above matters, we ask your support to tighten control to ensure that food and drink products entering the Indonesian territory have met the labelling requirements and do not distort the national industrial development.

The information above shall be implemented accordingly.

Director General
signed,
Thomas Sugijata
NIP 19510621 197903 1 001

Cc:

• 1. Directors at the Headquarter of the Directorate General of Customs and Excise;
• 2. Analysts at the Headquarter of the Directorate General of Customs and Excise;
• 3. Head of Customs and Excise Office's Internal Compliance Centre;
• 4. Heads of Regional Offices all over Indonesia